All builds

Build your Sales Department

For businesses relying on referrals, founder selling or inconsistent pipeline.

The problem

“We rely on referrals and founder selling. Our pipeline is unpredictable and we don't have a repeatable way to win customers.”

Businesses where growth depends on the founder's personal effort, where there is no CRM or it is a mess, or where leads come in but nothing systematic happens to them.

The Players

Player Lead

A fractional revenue or sales leader who sets direction.

Project Lead

Owns the relationship and keeps it on track.

Execution Operator

RevOps and outbound build, plus an activation seller who runs outreach in parallel from week 5.

The 90-day shape

Weeks 1 to 2

Understand

Define the ideal customer, the sales strategy, the tooling decision and what the pipeline should look like.

Weeks 3 to 6

Build

Select and configure the CRM, build the outbound process and sequences, write the messaging, draft the playbook.

Weeks 5 to 11

Activate in parallel

As soon as the CRM and first sequences are live, the activation seller starts real outreach, books qualified meetings and builds pipeline that has time to mature before handover.

Week 12

Transfer

Hand over the playbook, the hiring plan, the dashboards and a trained team.

Deliverables

  • Ideal customer profile and sales strategy
  • CRM selected and configured
  • Outbound process and sequences
  • Qualified pipeline
  • Sales playbook
  • Hiring plan

AI enablement: AI prospecting and AI meeting prep.

Common add-ons

  • CRM migration
  • SDR support (ongoing)
  • Revenue reporting
  • Hiring support (placement)

Outcome

A working sales engine, real qualified opportunities and a clear way to grow beyond referrals.

We don't promise signed contracts inside 90 days. Most sales cycles are longer than the window. We build the engine and the pipeline, not closed deals on a deadline.

Starting from $30,000, final scope confirmed in your proposal.

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